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The Ad Council and  the National Resources Defense Council (NRDC) asked us to help create a campaign to shed light on the growing food waste problem in this country. The resulting aimed to raise awareness and change behaviors around food waste. Everything led to savethefood.com, a simple site that provided educational information and tips on how to reduce food waste at home.

The campaign was a Shorty Award finalist and was mentioned in several news outlets such as National Geographic. The print won silver in the Creativity International Awards.